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The Difference Between Exceptional and Ordinary

The Difference Between Exceptional and Ordinary

Motivation Minute Blog


Every Chief Customer Officer, every Chief Executive Officer, and everyone associated with serving a customer has a similar goal of being exceptional versus ordinary.

Every year there are millions upon millions of dollars invested in customer service, customer loyalty, customer journey mapping, net promoter score, and other types of experience improvement efforts by companies all over the globe.

So tell me, why does customer service still suck so badly with all the billions invested?

It pretty much comes down to a couple of things...

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