screen resolution stats

STOP MARKETING TO DEVICES AND START MARKETING TO PEOPLE

STOP MARKETING TO DEVICES AND START MARKETING TO PEOPLE

Promotion Minute Blog


Multiple Devices to Market to

Every marketer knows that consumer attention is fragmented  across devices: smartphones, tablets, computers, TVs—to name  just a few. Nielsen found that Americans now own an average  of four digital devices, with the average consumer spending 60  hours a week consuming content across them. According to Google, 90% of consumers use multiple devices to accomplish  online tasks, and 65% of consumers begin online shopping  activities on a smartphone, while continuing on other devices.  The rise of the Internet of Things (IoT) means that there will be  even more internet-enabled devices that consumers may use  along their paths to purchase.

Consumers, of course, do not know or care about any of these  strategies or tactics. They simply make decisions using whichever  device is best-suited for their search at a particular moment.  As the number of devices multiplies at a rate that far outpaces  growth in the number of actual consumers, marketers must  now realize that they have to market to  people, not devices.

Click HERE to download whitepaper >>>