School Fundraising with Promotional Products

Company Name:	Dutch Creek Elementary School PTSA
Award Level:
Industry Category:	Non-Profit & Related Businesses
Industry Name:	Non-Profit & Related Businesses
Promotional Objective:	Opening New Accounts
Award Year:
Promotion Amount:
Distributor:

Objective:	To raise funds for school equipment and programs.
Strategy Execution:	While the cost of educating children continues to increase, financial support has declined in many districts, moving responsibility for fund-raising to local schools. The Dutch Creek Elementary School Parent-Teacher-Student Association sought a way to increase school spirit and raise funds without having children go door-to-door, which can sometimes be dangerous. The specialty advertising counselor developed a Run-A-Thon program involving students getting pledges for their laps during gym class or on school property. The “Spirit Runner” logo was developed and imprinted on buttons, pencils and stickers in the school colors for the kick-off assembly meeting. The program included a notebook for leaders with instructions, sample pledge forms, letters, etc. Based on pledge amounts, students could earn prizes such as “Spirit Runner” mugs, T-shirts, sweatshirts, sweatpants and barrel bags. These prizes were awarded to students during classroom award ceremonies.
Results:	An increase of 24 percent over the previous fundraiser netted an additional $4,000 for the school. Pledge money was collected by 58 percent of the student body, an increase of 152 percent over participation in the previous program.

Posted on Saturday, February 14, 2009 by Kurt McDowell filed under

Your Name:

Your Email/URL (Optional):

Your Comment:

Enter the code you see below:
code

Comment Guidelines: No HTML is allowed. Off-topic or inappropriate comments will be edited or deleted. Thanks.