WHAT IS AN EMPLOYEE INCENTIVE PROGRAM? More than 50% of US companies are using incentive programs for employees, and are estimated to spend more than $100 billion (yes, with a “B”) on them each year. Why so much?
Before I talk about the importance of personalizing performance and sales incentives, I would like to stress the importance of recognizing and providing incentives in the first place! What I have witnessed is the vast majority of the organizations that are providing performance incentives to their employees and channel partners are not getting a return on their investment. This is because they lack personalization and choice!