Greater Product Awareness

Objective:	To create greater awareness of Select Laboratories and its products
Strategy Execution:	The intensely competitive poultry vaccines industry is not for the chicken-hearted. Prior to the International Poultry Exposition, Merial Select targeted 1,800 prospects with a card that, when opened, greeted them with a cheery and attention-getting rooster crow. The card also included a puzzle piece inviting them to drop by the Merial Select booth. There, they could match their puzzle piece against the missing piece in a large display puzzle and win a TV/VCR unit or Brumby rocker.
Results:	The program drew 750 prospects to the booth, and at least two accounts moved their business from competitors to Merial Select.

Posted on Wednesday, February 18, 2009 by Kurt McDowell filed under

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