Customers care about getting served in a way that they want to be treated
The Customer Doesn’t Care How You Want To Be Treated
A lot of people, in fact most people, talk about the importance of the golden rule.
The golden rule being, “Treat the customer as you want to be treated.”
I don’t think the golden rule was ever good advice.
Today, it is horrible advice!
Customers don’t care about your preferences, your desires or your expectations.
Customers care about getting served in a way that they want to be treated. Not how you think you would want to be treated.
The age of personalization is upon us.
A decade ago, mass customization and personalization didn’t permeate our businesses and our society like it does today. And, it is growing exponentially!
Your customers, just like our customers, and almost every customer, want their product, their experience, their interaction personalized!
Posted on Tue, August 26, 2014
by Kurt McDowell filed under