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Building an Effective Sales Incentive Program

Building an Effective Sales Incentive Program

Motivation Minute Blog


WHAT IS AN EMPLOYEE INCENTIVE PROGRAM?

More than 50% of US companies are using incentive programs for employees, and are estimated to spend more than $100 billion (yes, with a “B”) on them each year. Why so much?

If we think about what an incentive truly is, it’s the promise of a reward for achieving a certain objective. And when incorporated into an engagement or performance program, they encourage employees to produce measurable outcomes for a company through specific actions, all for the pot of gold at the end of the rainbow.

creating a sales incentive program

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