And We Use Them Too

Objective:	To increase 1996 personal sales by 10 percent over 1995.
Strategy Execution:	In promoting the services of Walter W. Cribbins Co. and her individual services, Joyce Flowers, a ten-year veteran in the promotional products industry, focused on establishing awareness of herself as the source for promotional services. Promotional items such as flower pens, seed packets, and coffee mugs delivered throughout the year created a large, growing, and loyal customer base. Joyce Flowers’ business, now in full bloom, shows no signs of wilting.
Results:	1996 showed a 33 percent increase in sales over 1995

Posted on Saturday, March 7, 2009 by Kurt McDowell filed under

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